When you talk to people your business be passionate about it. How can you expect others be fired up about it if you aren't as the main person of your own business. Attach your image of your business to a cause in which is dear to you. The people who care about what you are about will surround you in due time. Market every day to draw in traffic to show how serious you have in action. The more dedication you put into your business people will start to take you seriously.