Always offer your highest value. When I see so many businesses fail. I think about what can I do to help them. 95% of businesses fail in the first 5 years. I have studied the wealthiest people in the world and created a series about the values they hold to be successful. Remember failure is only temporary. Get back up. When you go beyond what your competitors are doing and taking the time to get to know your clients/customers they will want to stay with you. Ask your clients what can I do to bring this into an even better experience for them. In this age of computerized culture, the human aspect wins since no machine can create this experience for the clients.