Create Your Own Movement - Don't Follow Trends

Following trends for any business or artist is a bad idea for the long term. There are so many artist who only try to fit in a trend just to sell there work. Have your own voice instead of being just like everyone. It is the identity you bring the world as the void you fill. When you study all these major companies they have one word as the central part of who they are. Listen to who you are and channel it into what are offering to your audience.