Only focusing on your competition will make you lose and instead of focusing on what you are offering in high value to your clients. Bring a special experience to the clients who choose you. Make them feel unique and special in the fact they can go anywhere else. The fact is they choose you grants you an opportunity to show how much better you are. Ask your clients in feedback on what you can do to improve things over time and strategically put in the action to bring only the best you can.