Take the time to get to know your current and potential clients. When you don't take the time to get to knowing your clients and potential clients, you miss a huge area in servicing them. People like to purchase from others who they like, know, and trust. Realize this, it will take time to build trust with your potential clients. If you sell sell sell and not understand where there needs are and what they have deeper connections with you will make them run off and have nothing to do with you. Understand this, it has to be over the time long term to be successful and it all starts with relationships.